/*
  PaperMod v8+
  License: MIT https://github.com/adityatelange/hugo-PaperMod/blob/master/LICENSE
  Copyright (c) 2020 nanxiaobei and adityatelange
  Copyright (c) 2021-2026 adityatelange
*/
:root{--gap:24px;--content-gap:20px;--nav-width:1024px;--main-width:720px;--header-height:60px;--footer-height:60px;--radius:8px;--theme:rgb(255, 255, 255);--entry:rgb(255, 255, 255);--primary:rgb(30, 30, 30);--secondary:rgb(108, 108, 108);--tertiary:rgb(214, 214, 214);--content:rgb(31, 31, 31);--code-block-bg:rgb(28, 29, 33);--code-bg:rgb(245, 245, 245);--border:rgb(238, 238, 238);color-scheme:light}:root[data-theme=dark]{--theme:rgb(29, 30, 32);--entry:rgb(46, 46, 51);--primary:rgb(218, 218, 219);--secondary:rgb(155, 156, 157);--tertiary:rgb(65, 66, 68);--content:rgb(196, 196, 197);--code-block-bg:rgb(46, 46, 51);--code-bg:rgb(55, 56, 62);--border:rgb(51, 51, 51);color-scheme:dark}.list{background:var(--code-bg)}[data-theme=dark] .list{background:var(--theme)}*,::after,::before{box-sizing:border-box}html{-webkit-tap-highlight-color:transparent;overflow-y:scroll;-webkit-text-size-adjust:100%;text-size-adjust:100%}a,button,body,h1,h2,h3,h4,h5,h6{color:var(--primary)}body{font-family:-apple-system,BlinkMacSystemFont,segoe ui,Roboto,Oxygen,Ubuntu,Cantarell,open sans,helvetica neue,sans-serif;font-size:18px;line-height:1.6;word-break:break-word;background:var(--theme)}article,aside,figcaption,figure,footer,header,hgroup,main,nav,section,table{display:block}h1,h2,h3,h4,h5,h6{line-height:1.2}h1,h2,h3,h4,h5,h6,p{margin-top:0;margin-bottom:0}ul{padding:0}a{text-decoration:none}body,figure,ul{margin:0}table{width:100%;border-collapse:collapse;border-spacing:0;overflow-x:auto;word-break:keep-all}button,input,textarea{padding:0;font:inherit;background:0 0;border:0}input,textarea{outline:0}button,input[type=button],input[type=submit]{cursor:pointer}input:-webkit-autofill,textarea:-webkit-autofill{box-shadow:0 0 0 50px 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span:last-child{white-space:nowrap}.footer a{color:inherit;text-underline-offset:.25rem;text-decoration:underline}.top-link{position:fixed;bottom:4rem;right:2rem;z-index:99;background:var(--tertiary);width:2.5rem;height:2.5rem;padding:10px;border-radius:64px;transition:visibility .3s,opacity .3s cubic-bezier(.4,0,1,1)}.hidden{visibility:hidden;opacity:0}.top-link,.top-link svg{filter:drop-shadow(0 0 0 var(--theme))}.footer a:hover,.top-link:hover{color:var(--primary)}.header-nav{display:flex;flex-wrap:wrap;justify-content:space-between;max-width:calc(var(--nav-width) + var(--gap) * 2);margin:auto;line-height:var(--header-height);padding:0 var(--gap);column-gap:var(--gap)}.header-nav a{display:block}.logo,.menu{display:flex}.logo{align-items:center;column-gap:.55rem;flex-wrap:wrap}.logo a{font-size:24px;font-weight:700;display:flex;align-items:center;column-gap:.55rem}.logo a img,.logo a svg{pointer-events:none;border-radius:6px}.theme-toggle{padding:0 .4rem}[data-theme=dark] .moon{display:none}[data-theme=light] .sun{display:none}.logo-switches{display:inline-flex;gap:.4rem;align-items:inherit;min-height:stretch;flex-wrap:inherit}.logo-switches>*{min-height:inherit;align-items:center;display:inline-flex}.nav-sep{color:var(--secondary)}.lang-menu *{display:inherit;min-height:inherit;align-items:inherit}.lang-menu a{font-size:1rem;font-weight:500;padding:0 .4rem;display:inline-flex}.menu{list-style:none;word-break:keep-all;overflow-x:auto;white-space:nowrap;column-gap:var(--gap)}.menu a{font-size:16px}.menu .active{font-weight:500;text-decoration:underline;text-underline-offset:.3rem;text-decoration-thickness:2px}.main{position:relative;min-height:calc(100vh - var(--header-height) - var(--footer-height));max-width:calc(var(--main-width) + var(--gap) * 2);margin:auto;padding:var(--gap)}.page-header h1{font-size:40px}.pagination{display:flex}.pagination a{color:var(--theme);font-size:13px;line-height:36px;background:var(--primary);border-radius:calc(36px/2);padding:0 16px}.pagination .next{margin-inline-start:auto}.social-icons a{display:inline-flex;padding:10px}.social-icons a svg{height:26px;width:26px}code{direction:ltr}div.highlight,pre{position:relative}.copy-code{display:none;position:absolute;top:4px;right:4px;color:rgba(255,255,255,.8);background:rgba(78,78,78,.8);border-radius:var(--radius);padding:0 5px;font-size:14px;user-select:none}div.highlight:hover .copy-code,pre:hover .copy-code{display:block}.md-content h3,.md-content h4,.md-content h5,.md-content h6{margin:24px 0 16px}.md-content h1{margin:40px auto 32px;font-size:40px}.md-content h2{margin:32px auto 24px;font-size:32px}.md-content h3{font-size:24px}.md-content h4{font-size:16px}.md-content h5{font-size:14px}.md-content h6{font-size:12px}.md-content a:not(.anchor){text-underline-offset:.3rem;text-decoration:underline}.md-content 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.highlight:not(table){margin-bottom:var(--content-gap);background:var(--code-block-bg)!important;border-radius:var(--radius);direction:ltr}.md-content li>.highlight{margin-inline-end:0}.md-content ul pre{margin-inline-start:calc(var(--gap) * -2)}.md-content .highlight pre{margin:0}.md-content .highlighttable{table-layout:fixed}.md-content .highlighttable td:first-child{width:40px}.md-content .highlighttable td .linenodiv{padding-inline-end:0!important}.md-content .highlighttable td .highlight,.md-content .highlighttable td .linenodiv pre{margin-bottom:0}.post-content code{padding:.2rem .3rem;font-size:.78em;line-height:1.5;background:var(--code-bg);border-radius:.2rem}.md-content pre code{display:grid;margin:auto 0;padding:10px;color:#d5d5d6;background:var(--code-block-bg)!important;border-radius:var(--radius);overflow-x:auto;word-break:break-all}.md-content blockquote{margin:1rem 0;padding-inline-start:1rem;border-inline-start:.3rem solid var(--content)}.md-content hr{margin:30px 0;height:2px;background:var(--tertiary);border:0}.md-content iframe{max-width:100%}.md-content img{border-radius:var(--radius);margin:1rem 0}.md-content img[src*="#center"]{margin:1rem auto}.md-content figure.align-center{text-align:center}.md-content figure>figcaption{color:var(--primary);font-size:16px;font-weight:700;margin:8px 0 16px}.md-content figure>figcaption>p{color:var(--secondary);font-size:14px;font-weight:400}.md-content h1:hover .anchor,.md-content h2:hover .anchor,.md-content h3:hover .anchor,.md-content h4:hover .anchor,.md-content h5:hover .anchor,.md-content h6:hover .anchor{display:inline-flex;color:var(--secondary);margin-inline-start:.5em;font-weight:500;user-select:none}.anchor:hover{color:var(--content)!important}.md-content img.in-text{display:inline;margin:auto}mark{border-radius:2px;padding:0 2px}audio{display:block;width:100%;border:1px solid var(--border);border-radius:var(--radius);overflow:hidden;height:2.5rem;margin-bottom:var(--content-gap)}audio::-webkit-media-controls-enclosure{border-radius:0}video{border:1px solid var(--code-bg);border-radius:var(--radius);max-width:100%}.first-entry{position:relative;display:flex;flex-direction:column;justify-content:center;min-height:320px;margin:var(--gap)0 calc(var(--gap) * 2)}.first-entry .entry-header{overflow:hidden;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:3}.first-entry .entry-header h1{font-size:34px;line-height:1.3}.first-entry .entry-header h2{font-size:40px}.first-entry .entry-content{margin:14px 0;font-size:16px;-webkit-line-clamp:3}.first-entry .entry-footer{font-size:14px}.home-info .entry-content{--content-gap:0.5rem;-webkit-line-clamp:unset;margin:0}.home-info .social-icons 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p{margin-block-start:1em;margin-block-end:1em}.entry-footer{color:var(--secondary);font-size:13px}.entry-link{position:absolute;left:0;right:0;top:0;bottom:0;border-radius:var(--radius)}.entry-hint{color:var(--secondary)}.entry-hint-parent{display:flex;justify-content:space-between}.entry-cover{font-size:14px;margin-bottom:var(--gap);text-align:center;display:flex;flex-direction:column;gap:.5rem}.entry-cover img{border-radius:var(--radius);width:100%;height:auto}.entry-cover a{text-underline-offset:.3rem;text-decoration:underline}.page-header,.post-header{margin:24px auto var(--content-gap)}.post-title{font-size:40px}.post-description{margin-top:10px}.post-meta{margin-top:5px}.post-meta,.breadcrumbs{color:var(--secondary);font-size:14px}.breadcrumbs{display:flex;flex-wrap:wrap;align-items:center;gap:.2rem}.breadcrumbs a{font-size:16px}.breadcrumbs svg{height:1em}.i18n_list{display:inline-flex}.post-meta .i18n_list li{list-style:none;margin:auto 3px}.post-meta a,.toc 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.lntable{border-spacing:0;padding:0;margin:0;border:0}.chroma .hl{background-color:#474733}.chroma .lnt{white-space:pre;-webkit-user-select:none;user-select:none;margin-right:.4em;padding:0 .4em;color:#8087a2}.chroma .ln{white-space:pre;-webkit-user-select:none;user-select:none;margin-right:.4em;padding:0 .4em;color:#8087a2}.chroma .line{display:flex}.chroma .k{color:#c6a0f6}.chroma .kc{color:#f5a97f}.chroma .kd{color:#ed8796}.chroma .kn{color:#8bd5ca}.chroma .kp{color:#c6a0f6}.chroma .kr{color:#c6a0f6}.chroma .kt{color:#ed8796}.chroma .na{color:#8aadf4}.chroma .nb{color:#91d7e3}.chroma .bp{color:#91d7e3}.chroma .nc{color:#eed49f}.chroma .no{color:#eed49f}.chroma .nd{color:#8aadf4;font-weight:700}.chroma .ni{color:#8bd5ca}.chroma .ne{color:#f5a97f}.chroma .nf{color:#8aadf4}.chroma .fm{color:#8aadf4}.chroma .nl{color:#91d7e3}.chroma .nn{color:#f5a97f}.chroma .py{color:#f5a97f}.chroma .nt{color:#c6a0f6}.chroma .nv{color:#f4dbd6}.chroma .vc{color:#f4dbd6}.chroma .vg{color:#f4dbd6}.chroma 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.cpf{color:#6e738d;font-weight:700;font-style:italic}.chroma .gd{color:#ed8796;background-color:#363a4f}.chroma .ge{font-style:italic}.chroma .gr{color:#ed8796}.chroma .gh{color:#f5a97f;font-weight:700}.chroma .gi{color:#a6da95;background-color:#363a4f}.chroma .gs{font-weight:700}.chroma .gu{color:#f5a97f;font-weight:700}.chroma .gt{color:#ed8796}.chroma .gl{text-decoration:underline}.chroma{background-color:unset!important}.chroma .hl{display:flex}.chroma .lnt{padding:0 0 0 12px}.highlight pre.chroma code{padding:8px 0}.highlight pre.chroma .line .cl,.chroma .ln{padding:0 10px}.chroma .lntd:last-of-type{width:100%}@media screen and (max-width:768px){:root{--gap:14px}.profile img{transform:scale(.85)}.first-entry{min-height:260px}.archive-month{flex-direction:column}.archive-year{margin-top:20px}.footer{padding:calc((var(--footer-height) - var(--gap) - 10px)/2)var(--gap)}}@media screen and (max-width:900px){.list .top-link{transform:translateY(-5rem)}}@media screen and (max-width:340px){.share-buttons{justify-content:unset}}@media(prefers-reduced-motion){.terms-tags a:active,.button:active,.post-entry:active,.top-link,.searchResults .focus,.searchResults li:active{transform:none}}.site-header{position:sticky;top:0;z-index:1000;width:100%;background:var(--theme);border-bottom:1px solid var(--border);transition:box-shadow .3s ease,background .3s ease,border-color .3s ease}.site-header.scrolled{box-shadow:0 4px 32px rgba(0,0,0,8%);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);background:rgba(255,255,255,.88);border-color:transparent}[data-theme=dark] .site-header.scrolled{background:rgba(29,30,32,.88)}.site-nav{max-width:1200px;margin:0 auto;padding:0 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ease}.nav-links>li>a:hover,.has-dropdown-toggle:hover,.has-dropdown:hover>.has-dropdown-toggle{background:var(--code-bg);color:#fe0136}.has-dropdown{position:relative}@media(min-width:901px){.has-dropdown::after{content:'';position:absolute;bottom:-8px;left:-20px;right:-20px;height:8px}}.dropdown-menu{position:absolute;top:calc(100% + 8px);left:50%;transform:translateX(-50%)translateY(-6px);background:var(--entry);border:1px solid var(--border);border-radius:16px;padding:8px;min-width:230px;list-style:none;box-shadow:0 20px 60px rgba(0,0,0,.12);z-index:200;opacity:0;visibility:hidden;pointer-events:none;transition:opacity .16s ease,transform .16s ease,visibility 0s linear .22s}.has-dropdown:hover .dropdown-menu,.has-dropdown:focus-within .dropdown-menu{opacity:1;visibility:visible;pointer-events:auto;transform:translateX(-50%)translateY(0);transition:opacity .16s ease,transform .16s ease,visibility 0s}[data-theme=dark] .dropdown-menu{box-shadow:0 20px 60px 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svg{width:24px;height:24px}.riq-feature-card:hover .riq-feature-icon{background:#7c3aed;color:#fff}.riq-feature-card h4{font-size:1.05rem;font-weight:700;margin:0 0 10px}.riq-feature-card p{font-size:.88rem;opacity:.72;line-height:1.7;margin:0}.riq-impact-section{background:linear-gradient(160deg,#07050f 0%,#110c1e 50%,#0a0a0a 100%);padding:90px 0;color:#fff}.riq-impact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.riq-impact-card{background:rgba(255,255,255,4%);border:1px solid rgba(255,255,255,7%);border-radius:20px;padding:40px 30px;transition:border-color .3s,background .3s}.riq-impact-card:hover{border-color:rgba(124,58,237,.4);background:rgba(124,58,237,5%)}.riq-impact-icon{width:52px;height:52px;border-radius:14px;display:flex;align-items:center;justify-content:center;margin-bottom:20px}.riq-impact-icon--search{background:rgba(74,222,128,.12);color:#4ade80}.riq-impact-icon--ads{background:rgba(251,191,36,.12);color:#fbbf24}.riq-impact-icon--cro{background:rgba(124,58,237,.15);color:#a78bfa}.riq-impact-icon svg{width:24px;height:24px}.riq-impact-card h3{font-size:1.2rem;font-weight:800;color:#fff;margin:0 0 14px}.riq-impact-card>p{font-size:.9rem;color:rgba(255,255,255,.65);line-height:1.75;margin:0 0 20px}.riq-impact-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:8px}.riq-impact-list li{font-size:.83rem;color:rgba(255,255,255,.6);padding-left:16px;position:relative;line-height:1.5}.riq-impact-list li::before{content:"›";position:absolute;left:0;color:rgba(124,58,237,.7);font-weight:700}.riq-process-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}.riq-process-card{background:var(--entry);border:1px solid var(--border);border-radius:20px;padding:36px 30px 32px;position:relative;overflow:hidden;transition:transform .35s cubic-bezier(.16,1,.3,1),border-color .35s,box-shadow .35s}.riq-process-card:hover{transform:translateY(-5px);border-color:rgba(124,58,237,.45);box-shadow:0 18px 50px rgba(124,58,237,.1)}.riq-pc-num{display:block;font-size:3.5rem;font-weight:900;color:rgba(124,58,237,.12);line-height:1;margin-bottom:16px;transition:color .3s}.riq-process-card:hover .riq-pc-num{color:rgba(124,58,237,.22)}.riq-process-card h4{font-size:1.1rem;font-weight:700;margin:0 0 10px}.riq-process-card p{font-size:.9rem;opacity:.72;line-height:1.75;margin:0}.riq-usecase-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:24px}.riq-usecase-card{background:var(--entry);border:1px solid var(--border);border-radius:18px;padding:32px 26px;position:relative;overflow:hidden;transition:transform .3s cubic-bezier(.16,1,.3,1),border-color .3s,box-shadow .3s}.riq-usecase-card:hover{transform:translateY(-5px);border-color:rgba(124,58,237,.4);box-shadow:0 16px 40px rgba(124,58,237,.1)}.riq-usecase-num{position:absolute;top:20px;right:22px;font-size:1.8rem;font-weight:900;color:rgba(124,58,237,.12);letter-spacing:-1px;transition:color .3s}.riq-usecase-card:hover .riq-usecase-num{color:rgba(124,58,237,.25)}.riq-usecase-card h4{font-size:1rem;font-weight:700;margin:0 0 10px;padding-right:48px}.riq-usecase-card p{font-size:.87rem;opacity:.7;line-height:1.7;margin:0}.riq-cta-section{background:linear-gradient(155deg,#07050f 0%,#110c1e 55%,#0a0a0a 100%);padding:100px 0;color:#fff;text-align:center;overflow:hidden}.riq-cta-inner{position:relative;max-width:700px;margin:0 auto}.riq-cta-inner h2{font-size:clamp(2.2rem,5vw,3.2rem);font-weight:900;color:#fff;margin:10px 0 20px}.riq-cta-inner>p{font-size:1.05rem;color:rgba(255,255,255,.68);line-height:1.75;max-width:560px;margin:0 auto 40px}.riq-cta-actions{display:flex;gap:16px;justify-content:center;flex-wrap:wrap}.riq-btn-lg{padding:16px 36px!important;font-size:1.05rem!important}.riq-btn-outline-dark{background:0 0!important;color:rgba(167,139,250,.85)!important;border:2px solid rgba(124,58,237,.4)!important;margin-top:0!important}.riq-btn-outline-dark:hover{border-color:#7c3aed!important;background:rgba(124,58,237,.1)!important}.riq-cta-footnote{margin-top:32px;font-size:.82rem;color:rgba(255,255,255,.38);max-width:560px;margin-left:auto;margin-right:auto;line-height:1.7}.riq-cta-rings{position:absolute;inset:0;pointer-events:none;display:flex;align-items:center;justify-content:center}.riq-cta-ring{position:absolute;border-radius:50%;border:1px solid rgba(124,58,237,8%)}.riq-cta-ring-1{width:500px;height:500px}.riq-cta-ring-2{width:800px;height:800px;border-color:rgba(124,58,237,4%)}[data-theme=dark] .riq-noise-card{background:#1a1a1a}[data-theme=dark] .riq-feature-card{background:#1a1a1a}[data-theme=dark] .riq-usecase-card{background:#1a1a1a}[data-theme=dark] .riq-mockup-chrome{background:#1a1a1a}[data-theme=dark] .riq-stat-item{background:#1a1a1a}[data-theme=dark] .riq-process-card{background:#1a1a1a}@media(max-width:1024px){.riq-impact-grid{grid-template-columns:1fr 1fr}}@media(max-width:900px){.riq-hero{padding:80px 20px 60px}.riq-hero-grid{grid-template-columns:1fr}.riq-hero-inner{max-width:100%}.riq-hero-visual{justify-content:center}.riq-ab-split{max-width:380px}.riq-problem-grid{grid-template-columns:1fr}.riq-stats-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:640px){.riq-hero-ctas{flex-direction:column}.riq-impact-grid{grid-template-columns:1fr}.riq-process-cards{grid-template-columns:1fr}.riq-stats-grid{grid-template-columns:1fr 1fr}.riq-cta-actions{flex-direction:column;align-items:center}.riq-ab-split{max-width:300px}.riq-mockup-sidebar{width:80px}.riq-ms-item span{display:none}}.nf-wrap{min-height:calc(100vh - 128px);display:flex;align-items:center;justify-content:center;padding:80px 24px;text-align:center}.nf-inner{max-width:480px}.nf-code{font-size:clamp(6rem,20vw,10rem);font-weight:900;line-height:1;color:#fe0136;opacity:.12;margin:0 0 -16px;letter-spacing:-4px}.nf-title{font-size:clamp(1.6rem,4vw,2.4rem);font-weight:800;margin:0 0 16px}.nf-desc{font-size:1rem;opacity:.65;line-height:1.75;margin:0 0 36px}.nf-btn{display:inline-block;background:#fe0136;color:#fff;font-size:.95rem;font-weight:700;padding:14px 32px;border-radius:100px;text-decoration:none;transition:background .2s,transform .2s}.nf-btn:hover{background:#c4001d;transform:translateY(-2px);text-decoration:none}/* ════════════════════════════════════════════════════
   SERVICE PAGE – Google Ads
   ════════════════════════════════════════════════════ */

/* Shared service layout helpers */
.svc-container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
}
.svc-section {
  padding: 90px 0;
}
.svc-section--alt {
  background: var(--code-bg);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.svc-section-head {
  text-align: center;
  margin-bottom: 56px;
}
.svc-section-head h2 {
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  font-weight: 800;
  margin: 8px 0 16px;
}
.svc-section-head p {
  font-size: 1.1rem;
  opacity: 0.7;
  max-width: 520px;
  margin: 0 auto;
  line-height: 1.7;
}

.accent { color: #fe0136; }
.section-label--light { color: rgba(255,255,255,0.7); }

/* ── Hero ── */
.svc-hero {
  position: relative;
  overflow: hidden;
  background: linear-gradient(135deg, #0d0d0d 0%, #1a0a0e 60%, #0d0d0d 100%);
  padding: 120px 24px 100px;
  text-align: center;
  color: #fff;
}
.svc-hero-inner {
  position: relative;
  z-index: 2;
  max-width: 760px;
  margin: 0 auto;
}
.svc-hero .section-label {
  color: rgba(254,1,54,0.85);
  margin-bottom: 16px;
}
.svc-hero h1 {
  font-size: clamp(2.4rem, 6vw, 4.2rem);
  font-weight: 900;
  line-height: 1.1;
  margin: 0 0 20px;
  color: #fff;
}
.svc-hero-sub {
  font-size: clamp(1rem, 2.5vw, 1.3rem);
  opacity: 0.75;
  margin-bottom: 40px;
}
.svc-hero-ctas {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
}
.btn.outline {
  background: transparent;
  color: #fff;
  border: 2px solid rgba(255,255,255,0.35);
  padding: 12px 24px;
  border-radius: 30px;
  text-decoration: none;
  font-weight: bold;
  display: inline-block;
  margin-top: 20px;
  transition: border-color 0.2s, background 0.2s;
}
.btn.outline:hover {
  border-color: #fe0136;
  background: rgba(254,1,54,0.1);
}
/* bg decorative */
.svc-hero-bg {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 1;
  pointer-events: none;
}
.svc-hero-glyph {
  width: 600px;
  height: 600px;
  opacity: 0.5;
}

/* ── Intro Grid ── */
.svc-intro-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.svc-intro-text .section-label { margin-bottom: 12px; }
.svc-intro-text h2 {
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  font-weight: 800;
  margin: 0 0 20px;
}
.svc-intro-text p {
  opacity: 0.75;
  line-height: 1.8;
  margin-bottom: 32px;
  font-size: 1.05rem;
}

/* Google SERP mockup */
.google-mockup {
  background: var(--entry);
  border: 1px solid var(--border);
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 20px 60px rgba(0,0,0,0.08);
}
.gm-bar {
  background: var(--code-bg);
  padding: 12px 16px;
  display: flex;
  gap: 6px;
  border-bottom: 1px solid var(--border);
}
.gm-dot {
  width: 10px; height: 10px; border-radius: 50%;
  background: var(--border);
}
.gm-search {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 16px;
  border-bottom: 1px solid var(--border);
  font-size: 0.9rem;
  color: var(--secondary);
}
.gm-search svg { width: 16px; height: 16px; flex-shrink: 0; }
.gm-result { padding: 14px 16px; border-bottom: 1px solid var(--border); }
.gm-result:last-child { border-bottom: none; }
.gm-result--ad { background: rgba(254,1,54,0.03); }
.gm-badge {
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  color: #fe0136;
  border: 1px solid #fe0136;
  border-radius: 3px;
  padding: 1px 5px;
  margin-bottom: 4px;
}
.gm-result-title { font-size: 0.9rem; font-weight: 600; color: #1a73e8; margin-bottom: 2px; }
.gm-result-url   { font-size: 0.75rem; color: #188038; margin-bottom: 4px; }
.gm-result-desc  { font-size: 0.8rem; opacity: 0.7; line-height: 1.5; }
.gm-dim { opacity: 0.35; }

/* ── Reason Cards ── */
.svc-reason-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 24px;
}
.svc-reason-card {
  background: var(--entry);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 36px 28px;
  position: relative;
  overflow: hidden;
  transition: transform 0.35s cubic-bezier(0.16,1,0.3,1), box-shadow 0.35s ease, border-color 0.35s ease;
}
.svc-reason-card:hover {
  transform: translateY(-6px);
  border-color: #fe0136;
  box-shadow: 0 20px 50px rgba(254,1,54,0.10);
}
.svc-reason-num {
  position: absolute;
  top: 20px;
  right: 24px;
  font-size: 3rem;
  font-weight: 900;
  color: var(--border);
  line-height: 1;
  transition: color 0.3s;
}
.svc-reason-card:hover .svc-reason-num { color: rgba(254,1,54,0.15); }
.svc-reason-icon {
  width: 52px; height: 52px;
  background: rgba(254,1,54,0.08);
  border-radius: 14px;
  display: flex; align-items: center; justify-content: center;
  color: #fe0136;
  margin-bottom: 20px;
  transition: background 0.3s, color 0.3s;
}
.svc-reason-icon svg { width: 24px; height: 24px; }
.svc-reason-card:hover .svc-reason-icon { background: #fe0136; color: #fff; }
.svc-reason-card h4 { font-size: 1.1rem; font-weight: 700; margin: 0 0 10px; }
.svc-reason-card p  { font-size: 0.9rem; opacity: 0.72; line-height: 1.7; margin: 0; }

/* ── Quote Strip ── */
.svc-quote-strip {
  background: linear-gradient(135deg, #fe0136 0%, #c4001d 100%);
  padding: 80px 0;
  color: #fff;
  text-align: center;
}
.svc-quote { max-width: 760px; margin: 0 auto 36px; }
.svc-quote-mark {
  width: 40px; height: 30px;
  color: rgba(255,255,255,0.3);
  margin: 0 auto 24px;
  display: block;
}
.svc-quote p {
  font-size: clamp(1.1rem, 2.5vw, 1.4rem);
  font-weight: 500;
  line-height: 1.7;
  margin: 0 0 16px;
}
.svc-quote cite { font-size: 0.85rem; opacity: 0.75; font-style: normal; letter-spacing: 1px; }
.svc-quote-cta .btn.primary {
  background: #fff;
  color: #fe0136;
}
.svc-quote-cta .btn.primary:hover { background: rgba(255,255,255,0.9); }

/* ── Ad Type Cards ── */
.svc-type-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 24px;
}
.svc-type-card {
  background: var(--entry);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 36px 28px;
  transition: transform 0.35s cubic-bezier(0.16,1,0.3,1), box-shadow 0.35s ease, border-color 0.35s ease;
  display: flex;
  flex-direction: column;
}
.svc-type-card:hover {
  transform: translateY(-6px);
  border-color: #fe0136;
  box-shadow: 0 20px 50px rgba(254,1,54,0.10);
}
.svc-type-icon {
  width: 52px; height: 52px;
  background: rgba(254,1,54,0.08);
  border-radius: 14px;
  display: flex; align-items: center; justify-content: center;
  color: #fe0136;
  margin-bottom: 20px;
  transition: background 0.3s, color 0.3s;
}
.svc-type-icon svg { width: 22px; height: 22px; }
.svc-type-card:hover .svc-type-icon { background: #fe0136; color: #fff; }
.svc-type-card h4 { font-size: 1.05rem; font-weight: 700; margin: 0 0 10px; }
.svc-type-card p  { font-size: 0.88rem; opacity: 0.72; line-height: 1.7; margin: 0 0 20px; flex: 1; }
.svc-type-link {
  font-size: 0.88rem;
  font-weight: 700;
  color: #fe0136;
  text-decoration: none;
  transition: gap 0.2s;
}
.svc-type-link:hover { text-decoration: underline; }

/* ── Why SOMA ── */
.svc-why {
  background: #0d0d0d;
  padding: 90px 0;
  color: #fff;
}
.svc-why-grid {
  display: grid;
  grid-template-columns: 1fr 1.5fr;
  gap: 80px;
  align-items: start;
}
.svc-why-left h2 {
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  font-weight: 800;
  margin: 12px 0 20px;
  color: #fff;
}
.svc-why-left p { opacity: 0.65; line-height: 1.8; margin-bottom: 32px; }
.svc-why-left .btn.primary { margin-top: 0; }
.svc-why-points { display: flex; flex-direction: column; gap: 32px; }
.svc-why-point { display: flex; gap: 20px; align-items: flex-start; }
.svc-why-icon {
  width: 48px; height: 48px;
  background: rgba(254,1,54,0.15);
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  color: #fe0136;
  flex-shrink: 0;
}
.svc-why-icon svg { width: 22px; height: 22px; }
.svc-why-point h4 { font-size: 1rem; font-weight: 700; margin: 0 0 6px; color: #fff; }
.svc-why-point p  { font-size: 0.88rem; opacity: 0.6; line-height: 1.7; margin: 0; }

/* ── Process ── */
.svc-process {
  text-align: center;
}
.svc-process-badge {
  display: inline-block;
  background: rgba(254,1,54,0.08);
  color: #fe0136;
  border: 1px solid rgba(254,1,54,0.2);
  border-radius: 30px;
  padding: 6px 20px;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.svc-process h2 {
  font-size: clamp(1.6rem, 3.5vw, 2.4rem);
  font-weight: 800;
  margin: 0 0 16px;
}
.svc-process > p {
  opacity: 0.72;
  line-height: 1.8;
  max-width: 640px;
  margin: 0 auto 50px;
}
.svc-process-steps {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-bottom: 48px;
  flex-wrap: wrap;
}
.svc-process-step {
  display: flex; flex-direction: column; align-items: center; gap: 10px;
}
.svc-step-num {
  width: 56px; height: 56px;
  border-radius: 50%;
  background: #fe0136;
  color: #fff;
  font-size: 1.3rem;
  font-weight: 900;
  display: flex; align-items: center; justify-content: center;
}
.svc-step-label {
  font-size: 0.82rem;
  font-weight: 600;
  text-align: center;
  max-width: 90px;
  opacity: 0.75;
}
.svc-process-arrow {
  font-size: 1.4rem;
  color: #fe0136;
  opacity: 0.5;
  margin-bottom: 30px;
}

/* ── Final CTA ── */
.svc-cta {
  background: var(--code-bg);
  border-top: 1px solid var(--border);
  padding: 90px 0;
  text-align: center;
}
.svc-cta h2 {
  font-size: clamp(1.8rem, 4vw, 2.8rem);
  font-weight: 800;
  margin: 0 0 16px;
}
.svc-cta p {
  max-width: 580px;
  margin: 0 auto 40px;
  opacity: 0.72;
  line-height: 1.8;
}
.svc-cta-actions {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
}
.svc-cta .btn.outline {
  color: var(--primary);
  border-color: var(--border);
  margin-top: 20px;
}
.svc-cta .btn.outline:hover {
  border-color: #fe0136;
  color: #fe0136;
  background: rgba(254,1,54,0.05);
}

/* ── Dark mode overrides ── */
[data-theme="dark"] .google-mockup { background: #1a1a1a; }
[data-theme="dark"] .svc-reason-card,
[data-theme="dark"] .svc-type-card  { background: #1a1a1a; border-color: rgba(255,255,255,0.06); }

/* ── Responsive ── */
@media (max-width: 900px) {
  .svc-intro-grid { grid-template-columns: 1fr; gap: 40px; }
  .svc-why-grid   { grid-template-columns: 1fr; gap: 48px; }
}
@media (max-width: 640px) {
  .svc-hero    { padding: 80px 20px 70px; }
  .svc-section { padding: 60px 0; }
  .svc-reason-grid,
  .svc-type-grid { grid-template-columns: 1fr; }
  .svc-process-steps { gap: 10px; }
  .svc-process-arrow { display: none; }
}